Who are we?

Jake and I grew up one town away from each other in New Jersey and didn’t meet until high school. We started dating our junior year and have been partners in everything ever since. 

Coincidentally we both found ourselves working creative jobs. Jake, a Creative Producer, built a proven track record of generating views & sales in the CPG space, and Krista, a Content Strategist, learned how organic content thrives. 

With our marketing and social media backgrounds, we’re switching things up by jumping to the other side of the table and starting our own CPG brand. This isn’t our first time starting a business, but it is the first time we’ve felt so confident. 

How’d we get here?

When my sister was diagnosed with Celiac disease, she had to fully reinvent her approach to food. Finding gluten-free substitutions that actually tasted good was next to impossible—especially for pasta. While decent options are more common now, customers are usually stuck with just a few shapes to choose from (sorry, but no one wants more penne).

Something that stuck with her was that she could no longer enjoy our childhood favorites, pastina being the biggest one. A warm bowl of pastina is said to be the Italian cure-all. While that medically may not be true, the happiness a soup full of stars momentarily brings you can really make all the difference.

Being the big sister, I decided to make a line of pastina that anyone can enjoy. After my company closed in early 2024, I was able to fully dedicate myself to Senza and co-found it with my partner, Jake. We love taking on new projects and feel so passionately about this one.

Food has always been more than just a necessity to us, and being able to share it in a new way with so many people is a privilege we’re proud to have.

About Senza

Senza makes allergen-free food more worry-free, accessible, and fun than it currently is. We focus on creating pantry staples free of gluten and the top 9 most common food allergens (milk, eggs, wheat, peanuts, tree nuts, fish, shellfish, soybeans, and sesame). We’re excited to officially launch with our signature product line: Lil Pastina. 

The Lil Pastina product line is a gluten-free take on classic Italian pastina shapes. Pastina translates to “little pasta” in Italian and has a cult following for being the ultimate comfort food. The first shape we’re bringing to market is Stelline, a miniature star shaped pastina ready to shine in your favorite bowl. We want that joy to reach everyone–no compromises.

Stelline only represents a fraction of all the pastinas that exist, and as we grow we want to keep bringing more fun and flare to your meals. 

The plan is to expand to other shelf-stable products in the future. We want eating to be joyful and easy, not something you have to stress about.